Transitions Optical, the leading manufacturer of variable-tint lenses worldwide, is pleased to announce the appointment of Beatrice Kotze to the position of Product Consultant for Gauteng effective as of 1 April 2010.
May 2010
Transitions Optical, the leading manufacturer of photochromic lenses, announced in December 2009 its sponsorship of Team Garmin-Transitions. The elite professional cycling team is dedicated to ethical sporting and the development of the next generation of cycling champions.
May 2010
On average, a child is exposed to three times more harmful UV rays than an adult, which can have serious, often irreversible consequences on the eyes. In addition, a recent Transitions Healthy Sight Survey1 revealed that 48% of South African parents – whose children don’t wear corrective glasses or contact lenses – have never had their children’s eyes checked by an optometrist; a worrying figure. With these facts and figures top of mind, Transitions Optical has launched an interactive website entitled Eye Know Eye Care (www.eyeknoweyecare.co.za), which is dedicated to teaching children between the ages of seven and eleven about eye care and eye health.
May 2010
Continuing with its message and aim of educating consumers about the importance of healthy sight and overall health and wellness, Transitions Optical South Africa (SA) aired a TV ad aimed at golf enthusiasts – professionals and amateurs alike, to coincide with the second annual Transitions Championship, which took place at Innisbrook Resort and Golf Club in Florida, U.S.A., from 15 to 21 March 2010. Transitions Optical is the official eyewear sponsor of the PGA TOUR® and Nationwide Tour; leading North American professional golf tours.
April 2010
While the majority of South Africans (99%) know that carrots, spinach and salmon are good for their eyes, the Transitions Healthy Sight Survey1 has revealed that less than half (four out of 10) of respondents were aware that unhealthy eating habits can damage your eyes and exacerbate eye-related diseases such as diabetes and glaucoma. Survey results, which were released to coincide with World Sight Day (8 October 2009), also revealed that almost a third of respondents believe that caffeine consumption is an unhealthy habit that causes damage to the eyes. While the damaging effects of caffeine on the eyes has not yet been confirmed, more concerning is that only half (52%) of respondents admitted to visiting an optometrist less than once a year and a mere three out of 10 respondents stated that they would only visit an optometrist when they have visual problems. However, according to Richard Pearson, Country Manager Transitions Optical South Africa, visiting an optometrist is about more than just an eye test: “Systemic diseases such as diabetes and glaucoma can be easily detected by means of an eye test.”
June 2009
Like any part of the body, especially during the winter months when exercise regimens tend to go out the window, our eyes need care and attention to stay healthy and in shape. Transitions Optical has designed the Healthy Sight Coach Programme (www.healthysightcoach.co.za), an interactive and informative website, with four easy to follow exercise programmes (namely Eye Care, Eye Gym, Eye Yoga and Eye Spa), to help exercise and relax tired eyes.
May 2009
Transitions Optical is continuing its ‘Satisfied or Exchanged’ programme which enables consumers to return their Transitions lenses® with Advanced Performance, in exchange for clear lenses, if they are not entirely satisfied with the photochromic characteristics of the product. The campaign, first released in October 2006, was one of the key drivers in the growth of Transitions Optical that year. Since then the programme has resulted in an increase in sales with a minimal number of returns during the time period in which it runs. In 2007 the programme was re-released for a 3 month period and in 2008, with the release of the much anticipated Transitions VI technology (which consumers know as Transitions lenses® with Advanced Performance), Transitions Optical opted to support all Transitions VI lenses with the programme. “The ‘Satisfied or Exchanged’ programme benefits dispensers by giving them an opportunity to recommend Transitions lenses® with Advanced Performance risk free, to all consumers, thereby increasing sales, profits, and consumer satisfaction,” says Richard Pearson, Country Manager Transitions Optical SA. “We are so confidant that consumers will be completely satisfied with our new technology that we are prepared to guarantee it,” continues Pearson.
April 2009
Transitions Optical, Inc. announced that Trevor Immelman and Kenny Perry, both professional golfers on the PGA TOUR and currently ranked within the top 25 in the world, will now serve as official spokespersons joining Transitions Optical to raise awareness for the importance of healthy sight and establish a clear link between healthy, quality sight and optimal athletic performance. “Vision is vital to my success and gives me a competitive advantage,” said Immelman. With changing light conditions, Transitions® lenses reduce glare and improve contrast and help me see my best. This partnership with Transitions Optical creates a unique and relevant platform to educate golfers at all levels and consumers in general about the importance of healthy sight and its tie to sports performance,” he added.
March 2009
The second in the series of TV ads in Transition Optical’s new-look campaign – known as the ‘Live Your Vision’ ad – will be launched in South Africa this April. The same commercial will also be viewed by millions of consumers throughout the world during the course of the year. As global awareness of the harmful effects of UV rays increases, it is vitally important for consumers to be more aware of the benefits of wearing Transitions® lenses and how they help protect the eyes from UV rays. With this in mind, Transitions Optical has sought to continually increase the awareness of the brand and its benefit to consumers around the world. In 2008 the sale of Transitions® lenses increased and more business was generated as a result of Transitions Optical actively advertising their brand on TV. Lens casters, labs and optometrists saw their turnover of Transitions® lenses grow even more compared to figures noted in 2007. “We are basing our decision to advertise again on TV on the excellent results we have seen over the past few years, and we’re hoping to get even more customers into stores asking for Transitions lenses by name,” explains Richard Pearson, Transitions Optical SA Country Manager.
March 2009
The second in the series of TV ads in Transition Optical’s new-look campaign – known as the ‘Live Your Vision’ ad – will be launched in South Africa this April. The same commercial will also be viewed by millions of consumers throughout the world during the course of the year. As global awareness of the harmful effects of UV rays increases, it is vitally important for consumers to be more aware of the benefits of wearing Transitions® lenses and how they help protect the eyes from UV rays. With this in mind, Transitions Optical has sought to continually increase the awareness of the brand and its benefit to consumers around the world. In 2008 the sale of Transitions® lenses increased and more business was generated as a result of Transitions Optical actively advertising their brand on TV. Lens casters, labs and optometrists saw their turnover of Transitions® lenses grow even more compared to figures noted in 2007. “We are basing our decision to advertise again on TV on the excellent results we have seen over the past few years, and we’re hoping to get even more customers into stores asking for Transitions lenses by name,” explains Richard Pearson, Transitions Optical SA Country Manager.p>
March 2009
Like any part of the body, especially during the winter months when exercise regimens tend to go out the window, our eyes need care and attention to stay healthy and in shape. Transitions Optical has designed the Healthy Sight Coach Programme (www.healthysightcoach.co.za), an interactive and informative website, with four easy to follow exercise programmes (namely Eye Care, Eye Gym, Eye Yoga and Eye Spa), to help exercise and relax tired eyes.
May 2009
A recent study released to coincide with World Sight Day (8 October 2009) has revealed that eighty five percent of South Africans are unaware that extended exposure to the sun can be harmful and cause irreparable damage to their eyes. With this top of mind, The College of Digital Photography (CODP) in association with Transitions Optical is calling upon all aspiring photographers to submit their digital photographic entries to the Eye Care Digital Photography Competition to draw awareness to eye health and healthy eye care.
August 2009
While the majority of South Africans (99%) know that carrots, spinach and salmon are good for their eyes, the Transitions Healthy Sight Survey1 has revealed that less than half (four out of 10) of respondents were aware that unhealthy eating habits can damage your eyes and exacerbate eye-related diseases such as diabetes and glaucoma.
September 2009
The recent Transitions Healthy Sight Survey1, released to coincide with World Sight Day (8 October 2009), has revealed that 48% of South Africans – whose children don’t wear corrective glasses or contact lenses – have never had their children’s eyes checked by an optometrist; a worrying figure as parents should be taking their children for an eye check at least once a year. On average, a child is exposed to three times more harmful UV rays than an adult and can have serious often irreversible, consequences on the eyes.
September 2009
Choosing sight over sex, a recent survey, commissioned by Transitions Optical, has revealed that eight-out-of-10 South Africans value their sight more than any other sense including their libido, which was only given merit by 11% of the respondents.
October 2009
The recent national study1 commissioned by Transitions Optical, to coincide with World Sight Day (8 October 2009), revealed that ninety-nine percent of South Africans know that carrots are a healthy ‘eye food’. Much more than just an old wives’ tale, carrots contain high levels of beta-carotene, which in the body is processed as vitamin A; a nutrient that helps maintain night vision.
October 2009
Transitions Optical, the leading manufacturer of photochromic lenses, has announced its sponsorship of Team Garmin-Slipstream in 2010. The elite professional cycling team, dedicated to ethical sporting and developing the next generation of cycling champions, will become Team Garmin-Transitions. The partnership will provide Transitions Optical with the opportunity to create visibility for their adaptive eyewear Transitions® lenses.
December 2009
Transitions Optical, Inc. announced that Trevor Immelman and Kenny Perry, both professional golfers on the PGA TOUR and currently ranked within the top 25 in the world, will now serve as official spokespersons joining Transitions Optical to raise awareness for the importance of healthy sight and establish a clear link between healthy, quality sight and optimal athletic performance.
December 2009
Transitions Optical, the leading manufacturer of variable-tint lenses worldwide, is pleased to announce the appointment of Riette Botha to the position of Business Manager South Africa effective as of 1 January 2010.
January 2010
Continuing with its message and aim of educating consumers about the importance of healthy sight and overall health and wellness, Transitions Optical South Africa (SA) will be airing a TV ad aimed at golf enthusiasts – professionals and amateurs alike, to coincide with the second annual Transitions Championship, taking place at Innisbrook Resort and Golf Club in Florida, U.S.A., from 15 to 21 March 2010. Transitions Optical is the official eyewear sponsor of the PGA TOUR and Nationwide Tour; leading North American professional golf tours.
January 2010